![]() ![]() The talented Jimmy Rose recently honored me with an invitation to come on his podcast Agency Highway to talk about value pricing for agencies. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.įind this episode for free on your favorite podcast player. Do less work and make more money with value-based pricing with Jonathan Stark. Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. She co-hosts The Business of Authority and is a leading voice in the independent consulting space. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice. Rochelle Moulton turns independent consultants into authorities. We’ll talk about constraints of the model for a small agency and where we’ll have to agree to disagree. Where are those constraints? And what value or opportunities might be left on the table when you productize?Īfter listening to Rochelle Moulton and Jonathan Stark talk about productized services on their podcast, I knew I had to invite them over to dig into it some more. He introduced me to Jonathan Starks blog. Productizing my services completely turned my business around within just a couple of months and I went from $40,000 in debt to $500,000 in sales in just 12 months.īut like any business model, there are constraints. Nathan Sudds helped me understand how consulting should be focused around value based pricing instead of labor based. Productizing your services is a hell of a great way to run a business, make better money and live a more sustainable life.įor me, it was the answer to years of chasing clients and struggling to keep my branding projects profitable for my small agency.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |